Fail to plan, plan to fail – why a Business Plan is essential for your business

March 4, 2025

A Business Plan isn’t just a document, it’s a powerful tool that sets you up for success. If you haven’t dusted yours off in a while (or never had one to begin with), now’s the perfect time to get started.

So, what’s the point of a business plan?

1. Keeps You on Track

A business plan is like a GPS for your business – it helps you figure out where you’re going and how to get there. Without one, it’s easy to get caught up in the daily grind and lose sight of the big picture. Whether you’re aiming to grow, pivot, or simply keep things steady, having a clear plan keeps you focused.

2. Helps You Get Funding

Thinking of applying for a loan or attracting investors? You’ll need more than just a great idea – banks and investors want to see a well-structured plan that shows you’ve done your homework. A solid business plan proves you understand your market, have realistic financial forecasts, and know how to manage risks.

3. Gives You an Edge in the Market

New Zealand’s business landscape is competitive, so knowing your customers, industry trends, and competitors is crucial. A business plan helps you define your unique selling point and position yourself effectively, whether you’re a boutique retailer or a growing construction firm.

4. Helps You Prepare for the Unexpected

Let’s be honest – running a business comes with its fair share of surprises (hello, global pandemics and supply chain issues!). A business plan helps you identify potential challenges before they happen, so you can have a game plan ready when things don’t go as expected.

5. Keeps the Finances in Check

Cash flow is the lifeblood of any SME, and poor financial management is one of the biggest reasons businesses struggle. A business plan helps you track income, expenses, and profitability, ensuring you’re making smart financial decisions – whether it’s setting prices, managing stock, or planning for growth.

6. Supports Growth and Expansion

Looking to take your business to the next level? Whether it’s opening a second location, expanding online, or hiring more staff, a business plan helps you set achievable goals and map out the steps to get there. Growth is exciting, but it’s much smoother when you have a clear strategy.

How often should you update your business plan?

An annual review of your business plan is best practice, but we know….life!

A review or a new business plan is essential when:

  • Every 3-5 years (for stability)
  • If you are a startup or growing business
  • There is a major change i.e. new product, new partnership, change in strategy
  • You are seeking an investment or loan

MBIE have 4 short videos relating to business planning as well as a template to steer you in the right direction to start on your business plan. View their website here. 

Need a hand? We’re here to help – let’s chat!